I know that sounds obvious, but a lot of us still use tools that guess at an e-mail address and churn out a confidence score but never tell us whether the email is actually valid.
When you think about it, these tools are a lot like a friend who tells you something that sounds too good to be true, and when you ask “Are you sure about that?” you get a suspiciously long pause followed by, “Oh yeah, I’m totally sure! I mean... I’m like 90% sure.” The problem is, 100% sure is extremely useful; 90% sure means it might be a waste of your time.
The reality is that, without exception, all email addresses fall into one of four categories:
1. Valid: The email address passed a series of tests, including a check on syntax, MX records, and SMTP
2. Invalid: The address overtly failed email validation tests
3. Catch All: These are domains that responded to every verification request in the affirmative and, therefore, cannot be fully verified
4. Undetermined: At the moment of checking, it wasn’t possible to determine the outcome of the tests. Most of the time, this means a domain didn’t respond quickly enough
This information is critical. If you send emails to invalid addresses, a good percentage of them are going to bounce. And those bounced emails will lower your sender score and increase the likelihood that future emails end up getting caught by spam filters.
The best solution I’ve found to this problem is to use a two-fold approach. First, connect with your prospective clients on LinkedIn (this lets you view their email addresses). Second, don’t give up when your email finding tool fails—just move on to the next one. You’ll often have to search for an email using multiple tools before discovering a valid address.
I had to go through those steps myself, and to save myself time and trouble, I created an extension that automates the process. You can check it out for yourself at: www.linkedhub.io
July 16, 2018
A significantly improved version of LinkedHub is now available.
July 16, 2018
LinkedHub video tutorials to install & setup, update contacts, add & remove properties, and much more! All videos are under 2 minutes.
July 11, 2018
If you are using Dux-Soup (a chrome extension for LinkedIn) you need to be alerted to their recent broad & sweeping permissions update.
July 17, 2017
For many B2B salespeople, the whole sales process starts with a LinkedIn search. Why?
June 29, 2017
If you’re in sales, you know that every second you save can help you meet your targets...
June 28, 2017
What if you knew the secret to performing outbound sales in a personalized, cost effective, and measurable way?
June 26, 2017
Does your outbound lead generation produce a inbox full of “not interested” messages?
June 25, 2017
You’ll never have to tediously copy and paste LinkedIn conversations or profile info into your HubSpot CRM again.
June 24, 2017
Have you ever needed to upgrade an employee’s LinkedIn account? Or maybe your assistant needed a subscription to some nifty app?
June 22, 2017
Sales is filled with mind-numbing activities that have nothing to do with actual selling...
If you provide LinkedIn marketing, lead generation, content posting, or any LinkedIn service for multiple clients then you need a easy way to switch between LinkedIn accounts.
June 12, 2017
If you’re in sales and want to reach out to a prospect, you simply won’t be able to without a valid email address.
April 8, 2017
Generating leads for a B2B business, particularly those in technology, has never been so easy!
February 5, 2017
Lead generation can be frustrating because it is deceptively counter-intuitive. We naturally want to tell the world about how great our solution is and the interesting things it can do.